Smart Homes Market

Market Snapshot

Fastest Growing Market:

North America

Largest Market:

North America

Market Overview

The Smart Homes Market was valued at USD 79.13 billion in 2020 and expected to reach USD 313.95 billion by 2026 and grow at a CAGR of 25.3% over the forecast period (2021 – 2026). Home automation and smart homes are the two ambiguous terms used in reference to a wide range of solutions for monitoring, controlling, and automating functions in a home. The smart home system requires a smartphone application or web portal as a user interface, to interact with an automated system. The scope of this study includes an analysis of the devices that can be controlled by switches, timers, sensors, and remote controllers, apart from other control devices.

• Globally, the increasing importance toward the need to counter security issues is anticipated to fuel up the demand growth for smart and connected homes over the forecast period.
• Moreover, the introduction of innovative wireless technologies, including HVAC Controller, security and access regulators and entertainment controls, is expected to foster market growth.
• Furthermore, the recent advancements in Internet of Things (IoT) that resulted in price drops of sensors and processors are expected to encourage manufacturers to promote automation in the household sector.

Scope of the Report

A smart home is a suitable home setup where appliances and devices can be automatically controlled distantly from any internet-connected place in the world using a mobile or other networked device. A smart home has its devices connected through the internet, and the customer can regulate functions such as security access to the house, temperature, lighting and home theater 

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Key Market Trends

Smart HVAC Systems is the among the Most Significant Contributors to the Market

• The smart HVACR (heating, ventilation, air conditioning and refrigeration) systems are critical with respect to the environmental controls around the house. They comprise of smart thermites, sensors, control valves, smart actuators, air conditioning systems, and smart room heaters, among other systems. Across the globe, owing to the increasing government regulations across developed and developing countries, most of the new buildings need smarter heating and cooling systems, thus augmenting the growth of HVAC systems.
• However, modern-day customers want products without limitation of HVAC systems, but also demand integration of various solutions in the same suite. This particularly includes energy management. This trend implies that players in the market need to either implement functions that they previously considered out of their segment or at least provide the possibility to easily connect other products to the platform/ecosystem.
• The energy savings motive is mostly addressed by automated heater controls. The demand for efficient heating equipment has led to the increasing demand for automated heater controls, thereby making it one of the most significant contributors to the global HVAC equipment market. The heating equipment provides the required heating environment in a cost-effective manner.

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North America Leads in the Smart Home Market.

• Smart homes are on the rise, with nearly 30 million U.S. households projected to add smart home technology in the near future. The products consumers are looking to add to their homes include connected cameras (highest demand), video doorbells (2nd highest demand), connected light bulbs, smart locks and smart speakers of late.
• Security-focused smart home products are in demand, as family safety was voted as a significant motivator for adopting smart home technology in a recent survey. However, the biggest driver for the market was, consumers adopting smart home technology like smart lighting solutions, energy management solutions to simplify their lives with greater convenience.
• In Jan 2017, Eero, a company based out of San Francisco, that offers Wi-Fi systems for smart homes and aiming to be the gateway to the entire connected future, released the Eero Beacon that plugs straight into an outlet. Along with Beacon, Eero released new routers that run twice as fast as the old ones in terms of connectivity and offering internet speeds, plus new software that lets the router control and secures all the connected devices in a smart home.
• One in six Americans now owns a smart speaker, a figure that’s up 128% from January 2017. It is estimated that 16% of Americans own a smart speaker or around 39 million people. Customers use Amazon Echo for many purposes, with one-third using it as an information provider responding to questions and over 40% as an audio speaker for listening to streaming music according to a recent survey.

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Competitive Landscape

The Smart Homes market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability.

• April 2019 – Honeywell announced a first-of-its-kind technology integration with Intel that will enable new artificial intelligence (AI) capabilities in its MAXPRO connected security platform. The new security platform, which will support MAXPRO Network Video Recorders (NVR) and Video Management Systems (VMS), will incorporate Intel Vision products that enable advanced analytics, deep learning and facial recognition capabilities. 
• January 2018 – Honeywell added new capabilities to the Honeywell Vector Occupant App that give occupants more control over their experiences within a building, with the swipe of a screen. The most significant new feature is indoor navigation, which uses GPS-like technology to help users find their way around complex buildings that are difficult to navigate without directions.

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Table Of Contents

1. 1. INTRODUCTION

   1. 1.1 Scope of the Study

   2. 1.2 Study Deliverables

   3. 1.3 Study Assumptions

2. 2. RESEARCH METHODOLOGY

3. 3. EXECUTIVE SUMMARY

4. 4. MARKET DYNAMICS

   1. 4.1 Market Overview

   2. 4.2 Introduction to Market Drivers and Challenges

   3. 4.3 Market Drivers

      1. 4.3.1 Increasing Demand for Energy Efficient Solutions

      2. 4.3.2 Growing Need for Automation of Security Systems

   4. 4.4 Market Challenges

      1. 4.4.1 High Installation and Replacement Costs

   5. 4.5 Industry Attractiveness – Porter’s Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

   6. 4.6 Technology Snapshot

      1. 4.6.1 Bluetooth

      2. 4.6.2 Wi-Fi

      3. 4.6.3 GSM/GPRS

      4. 4.6.4 ZigBee

      5. 4.6.5 RFID

      6. 4.6.6 Z-Wave

      7. 4.6.7 Smart Speakers

      8. 4.6.8 Control Devices

5. 5. MARKET SEGMENTATION

   1. 5.1 By Product

      1. 5.1.1 Security & Surveillance System

      2. 5.1.2 Energy Management

      3. 5.1.3 HVAC Control

      4. 5.1.4 Lighting Systems

      5. 5.1.5 Entertainment Control

      6. 5.1.6 Other Products

   2. 5.2 Geography

      1. 5.2.1 North America

         1. 5.2.1.1 US

         2. 5.2.1.2 Canada

      2. 5.2.2 Europe

         1. 5.2.2.1 Germany

         2. 5.2.2.2 UK

         3. 5.2.2.3 Denmark

         4. 5.2.2.4 Norway

         5. 5.2.2.5 Sweden

         6. 5.2.2.6 Rest of Europe

      3. 5.2.3 Asia Pacific

         1. 5.2.3.1 China

         2. 5.2.3.2 Japan

         3. 5.2.3.3 India

         4. 5.2.3.4 Rest of Asia Pacific

      4. 5.2.4 Latin America

         1. 5.2.4.1 Brazil

         2. 5.2.4.2 Mexico

         3. 5.2.4.3 Rest of Latin America

      5. 5.2.5 Middle East & Africa

         1. 5.2.5.1 UAE

         2. 5.2.5.2 Saudi Arabia

         3. 5.2.5.3 South Africa

         4. 5.2.5.4 Rest of Middle East & Africa

6. 6. COMPETITIVE LANDSCAPE

   1. 6.1 Company Profiles

      1. 6.1.1 ABB Ltd.

      2. 6.1.2 Schneider Electric SE

      3. 6.1.3 Honeywell International Inc.

      4. 6.1.4 Emerson Electric Co.

      5. 6.1.5 Siemens AG

      6. 6.1.6 LG Electronics Inc.

      7. 6.1.7 Cisco Systems Inc.

      8. 6.1.8 Google Inc.

      9. 6.1.9 Microsoft Corporation

      10. 6.1.10 General Electric Company

      11. 6.1.11 IBM Corporation

      12. 6.1.12 Legrand SA

      13. 6.1.13 Lutron Electronics Co. Inc.

      14. 6.1.14 United Technologies Corporation

      15. 6.1.15 Smart home Inc.

      16. 6.1.16 Control4 Corporation

*List Not Exhaustive

7. 7. INVESTMENT ANALYSIS

8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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